Overview

CheekyMatcha, a premium matcha brand, required standout packaging and promotional materials to support their product launches and expand their wholesale opportunities.

Role

I designed the packaging for CheekyMatcha’s initial 30g product, followed by packaging for the 100g and 1kg sizes. Additionally, I formatted branded promotional products, such as bottles, for print and developed a stockists brochure to support wholesale outreach.

Challenge

The challenge was to create visually cohesive and scalable packaging that stood out in a competitive market while ensuring consistency across multiple product sizes and promotional materials.

Solution

I crafted clean, bold packaging designs that highlighted CheekyMatcha’s premium quality and vibrant branding. The design system was flexible, allowing easy adaptation for different product sizes. I also created a visually engaging stockists brochure, emphasising the brand’s value for wholesale partners.