Overview

Sutherland & Co., founded by Carly Lawrence of Netflix's Too Hot to Handle, launched its first perfume, Exist. The packaging needed to reflect Carly’s personal brand - a blend of sophistication and boldness - while standing out in the competitive luxury fragrance market.

Role

I designed the packaging for Exist, working closely with Carly to capture her vision. Through iterative design exploration, we crafted a visually striking yet elegant package that reflects the fragrance’s rich notes and Carly’s distinct style.

Challenge

The challenge was to create a design that served as both a strong brand statement and an elegant representation of the fragrance. As the brand’s first product, the packaging needed to establish trust, resonate with Carly’s audience, and appeal to the luxury market.

Solution

The final design combines sleek typography, a luxurious artwork and an understated colour palette that mirrors the fragrance’s indulgent notes, such as French vanilla, Turkish coffee and coconut milk. The packaging balances strong feminine energy and refinement, making a lasting impression on customers.