Overview

GeeFree is a Sydney-based food delivery app exclusively offering gluten-free, wheat-free and coeliac-friendly meals. It provides peace of mind for users, ensuring they can enjoy takeaway without the risk of exposure to gluten.

Role

I was responsible for researching the field, analysing the target audience and designing GeeFree’s brand identity. This included crafting ad campaigns (billboards and posters) and designing the app’s user interface to create a seamless and trustworthy experience for users.

Challenge

The challenge was to create a brand and app interface that communicated trust, clarity and inclusivity while addressing the specific dietary needs of a gluten-free audience. The solution needed to ensure users could confidently and conveniently order food without worrying about exposure to gluten.

Solution

I developed a clean, approachable brand identity that resonated with the gluten-free community, while also appearing trendy and trustworthy. The app’s user interface was designed to simplify the ordering process, with features such as intuitive navigation, clear labels and filtering options to find gluten-free meals effortlessly. The ad campaigns emphasised GeeFree’s commitment to safety and peace of mind, positioning it as the go-to platform for gluten-free takeaway in Sydney.