Overview

Grumpy Flowers, a boutique floral design studio, needed a fresh brand identity that would set them apart in a competitive market while staying true to their cheeky and unconventional style.

Role

I led the brand’s visual transformation, designing a vibrant logo, packaging and brand collateral that reflected its bold personality and playful charm.

Challenge

The challenge was to balance the brand's whimsical tone with an elevated aesthetic that appealed to their discerning audience and conveyed the quality of their floral designs.

Solution

I developed a bright, eye-catching visual identity featuring a hand-lettered logo, bold colour palette and cheeky taglines. Packaging designs included quirky flower wrapping paper and delivery boxes adorned with humorous quotes, capturing the brand's personality and delighting customers.