Overview

Nina Beilby, a Sydney-based professional photographer, needed a refreshed personal brand identity to better reflect her expertise and connect with her diverse clientele, ranging from corporate professionals to families.

Role

I developed a polished brand identity, including a refined logo, elegant typography, and a cohesive colour palette. Additionally, I designed marketing collateral such as business cards, social media templates, and website visuals.

Challenge

The challenge was to create a professional yet approachable identity that appealed to both corporate clients and families while maintaining a consistent tone across digital and print platforms.

Solution

I designed a timeless logo paired with soft yet confident colours and clean typography to convey professionalism and warmth. Marketing materials, including social media graphics and client brochures, were crafted to enhance brand recognition and engagement across all touchpoints.