Overview

Sneaky Possum, a casual dive bar in Chippendale, Sydney, needed a refreshed brand identity to appeal to young professionals and students while maintaining its approachable vibe.

Role

I created a cohesive brand identity, including a bespoke logo, typography, colour palette, and collateral such as menus and signage. The rebrand extended to merchandise like tote bags and drinkware, capturing the bar’s cheeky, laid-back personality.

Challenge

The bar’s inconsistent branding and outdated visuals were holding it back in a competitive area filled with vibrant pubs and eateries. The challenge was to modernise the identity while retaining the charm loved by its regulars.

Solution

I introduced a bold yet approachable brand identity featuring hand-drawn typography and a cheeky possum mascot. A rich, vibrant colour palette complemented the design, and the updated visuals were applied across menus, signage, and merchandise, creating a cohesive look that resonated with the target audience.