Overview

The Avocado Factory, a popular café and avocado bar in Bali, required updated packaging, merchandise, and collateral to better align with their vibrant, high-quality brand.

Role

I redefined their visual identity by refining the colour palette, designing packaging, and creating merchandise that reflected their trendy and sustainable values.

Challenge

The challenge was to modernise the brand's visual language while maintaining its established identity and capturing the charm and uniqueness of its concept.

Solution

I introduced a brighter, more dynamic colour palette while maintaining brand consistency. Hand-drawn illustrations of avocados, leafy greens, and other fresh produce were paired with playful avocado-themed puns. These elements were applied across packaging, tote bags, and other merchandise to add a touch of personality and charm.