SheBeast is a dynamic fitness brand that needed engaging social media content to launch their new reformer studio, teacher training program, and innovative bamboo reformer machines. Additionally, content needed to be adapted for Christina Stoltz, the owner of both SheBeast and Ploome Pilates, for her personal brand.
I was tasked with creating an 'Instagram micro-site' — a series of Instagram story highlights designed to function as a website. These stories covered essential information such as service guides, products, brand history, charitable partnerships, and more. The content needed to be visually cohesive, informative, and reflective of SheBeast’s empowering and inclusive brand identity.
The design featured a comprehensive set of 20 Instagram stories tailored for each brand. For SheBeast, the stories focused on highlighting their diverse and welcoming workout environment, showcasing real clients and instructors. I crafted vibrant and dynamic visuals that doubled as both engaging content and sponsored ads, ensuring a broad reach and lasting impact.
The result was a set of Instagram highlights that effectively promoted SheBeast’s studio, training programs, and unique reformer machines. The content helped increase brand awareness, attract new followers, and drive engagement, while also reinforcing Christina Stoltz's personal brand identity.
SheBeast’s online presence was elevated through these story highlights, offering their audience an easy-to-navigate, visually appealing platform that solidified their brand values and connected them with their community.